Tuesday, April 28, 2009

Featured Seller - Jewelry by Lorelei Eurto

What part of the world are you in?

Upstate NY, USA

What does customer service mean to you?

EVERYTHING! I treat my customers exactly how I would want to be treated when buying handmade items. Showing pride in my work, concentrating on packaging, sending confirmation emails, and leaving positive feedback for my customers- happens for every single sale.

What is your most memorable experience with a customer?

A pivotal point in my Etsy career was when I sold a necklace to a woman in Spain. It never made it to her. I made another and sent it. The second necklace never made it to her. The second necklace came back to me. The first one is sitting in customs somewhere. This directly resulted in my decision to ship Registered mail for every international order!

What sets you apart from other sellers who are selling similar items?

I believe that photographs play a large role in the sale of my jewelry. I try my very best to photograph the piece of jewelry in a way that is aesthetically pleasing to the eye. That first photo is the one that pulls the buyer in to begin with.I also enjoy creating a bond or relationship with my customers, and this in turn, keeps them coming back for more. My jewelry is really fun and the shopping experience is easy-going!

How did you learn the skills that make you successful today?

I learned a lot by shopping around on Etsy. I love buying from fellow Etsians, I get a sense of how they do business, what I like and dislike from each sale, and I've taken pointers from these transactions. I have also been doing this for about 2 years, so I've had quite a bit of experience. Most of which is completely 100% positive!

What is your goal for the next year?

I'd like to get my own website up and running smoothly by next year. I'd also like to figure out how to have a nice online gallery of my sold work. Selling on Etsy is my hobby and most of my earnings go back into Etsy, or buying supplies. As long as I can keep selling, I'm happy!

What keeps you motivated when sales are slow?

Luckily, I'm part of a pretty amazing online beading community. Reading their blogs, and keeping up on what they're doing keeps me motivated! There is an amazing amount of talent out there, and they never cease to inspire me!

What do you do to attract new clients and encourage repeat business?

Sometimes I offer specials in my shop, or send coupons for 20% off of their next purchase. Seems to work like a charm so far!

If you could share one piece of advice with someone who is considering openingtheir own store of handmade items, what would it be?

Invest in a great camera! Online shopping relies heavily on decent photographs. Since the shopper can't touch, and feel the piece they are purchasing, you want to provide them with really great, bright, and clear photographs so that they know what they're getting. That visual is the next best thing next to touch!

SPECIAL PROMO FOR 'I MADE THAT" BLOG READERS - Enter the code I MADE THAT into the notes to seller and I will give 20% off of one item in my shop. Wait for a revised invoice before paying!

Great promo offer for our readers Lorelei! We love being able to share not only talented artisans but great deals with our readers!
You've had some great success over the last two years with well over 500 sales in your shop! We can see why, lovely choice of colors, shapes, and textures that are pleasing to the eye.

Check out Lorelei's online store,
Jewelry by Lorelei Eurto, and don't forget that 20% off special promo!


  1. Good interview. I have always said my favorite piece in my shop is the one marked sold! Lorelei knows how to sell those pieces!

  2. Love Lorelei's work she is one amazing artist